Category: blog

Digital Signage Proves to be an Engaging Tool

Digital marketing is the next gen of advertising around the globe. While we might have come across the benefits it brings to the business owners, advertisers, and customers- It is time we talk facts.

Globally, the digital ad spend grown by a compound annual growth rate (CAGR) of 16% in the year 2013-2017 and kept increasing from there. In 2020, the revenue generated by digital advertising across India was around 199 billion Indian rupees!! Making it the third-largest advertising market in the world for ad spend. And the digital revenue is believed to reach 540 billion rupees by the fiscal the year 2024.

Having said this, it becomes crucial for advertisers to set a firm foot in the competitive market and improve their ROI. A simple gateway to which is digital signage. Here’s why:

Helps in Reach

The more they remember your brand, the more they’ll buy from you.

Visual Effect

Digital signage can add a lot of value to your business. For the simple reason- they are visual.

Helps in Persuasion

  • Presentations that have visual content is 43% more persuasive than those without it
  • Digital signage has increased brand awareness by 47.7%

Helps in Engagement

Helps in Creating Open Dialogues

Dialogues open gateway to motivation, better work ethics, and efficiency. And digital displays can make them interesting and involving.

If this does not prove the efficiency of the tool, what does? Thinking about digital signage?
CTA- Meet us

5 Ways to Use Digital Signage in Your Business Model

If given a chance, what will you pick? Simply reading a text, or watching, listening, and feeling!! Our brain engages faster with what it sees. It processes visuals 60,000 times more quickly than text. No wonder! Why interactive media has taken a toll on the digital world. Here are ways how you can use digital signage as a hoot to your business!

Attract

Take advantage of your location. Don’t pay extra to put a message on a billboard.

  • Put a digital sign on the sidewalk or facing the street through a window.
  • Once your customers are inside, showoff your properties, plans, media handles, and other locations you are available. Captivate them.

Educate

Seize the opportunity. Once the customers are inside, start educating them about your brand.

  • Put your best product, services, and promotions in the center through signage. The benefit of signage is if services change, you can readily update the screen.
  • Signs can only say so much. Show your product in action. Make demos or infomercial to display new and challenging to explain products.
  • Use them to display industry news, updates, and policy changes. Some might read, but everyone sees.

Entertain

If you entertain customers, they’ll stay more, the wait time will seem shorter, and they’ll come again.

  • Tell your brand’s personal story. Tell you’re behind the scenes teamwork. Appeal emotionally.
  • We don’t mean to entertain them by putting on TV. That does not reinforce your branding. Use signage to display popular content that aligns with your brand. Not just anything.

Promote. Sell. Highlight

Highlight important details that are hard to find on the product label. Save money and sell more.

  • Save money on print signage every time there is a new promotion campaign.
  • Show testimonials, show product reviews. 88% of customers trust online reviews
    more than anything.

Bonus

There can be a bonus! While digital signage can be a free advertising medium for your business. It can be paid one for others.

  • You can generate an additional revenue stream. You can provide some of your signage real estate to other non-competing brands.

If you are thinking to get digital signage us lets CTA: Get Together